My Role

As Robinhood's core audience matured, the brand needed new touchpoints to deepen relationships. The challenge was transforming merch from promotional afterthought into a strategic channel that could build brand equity and cultural relevance. As Robinhood's core audience matured, the brand needed new touchpoints to deepen relationships. The challenge was transforming merch from promotional afterthought into a strategic channel that could build brand equity and cultural relevance. As Robinhood's core audience matured, the brand needed new touchpoints to deepen relationships.