CAS Studio

Visual Identity for Architectural Studio

Cas Studio is a collective for sustainable architecture. Founded by Alina Jeronimo and Paulo Carneiro the studio follows a work strategy towards sustainability: a balance of social, cultural, environmental and economic factors in the design process. The studio produces different kinds of work, whether furniture, manifestos or housing projects.

To develop their Identity, me and Ana Martins, created a simple grid structure where we could build the logo on. The idea came from a very low-tech hands-on approach to the construction materials lying around in the studio. In an attempt to follow the studio perspective, we proposed a logo system that would change and vary, much like the raw materials used by the studio.

Special care was taken when choosing the paper and supplies for stationery and printed materials. As everything needed to be eco-friendly, all the papers were recycled or reused. Another material very present in the studio’s work is wood, so we saw it as a challenge to explore. Using wood we did sign for the front door and even an envelope in a thin veneer.

Printed + Digital Matter // March 2018

Logo Variations

Business cards